UTM Builder

Create UTM tracking URLs for your marketing campaigns and track them in Google Analytics.

Create UTM tracking URLs for your marketing campaigns

Website URL *

Quick Templates

Campaign Source * (utm_source)

Campaign Medium * (utm_medium)

Campaign Name * (utm_campaign)

Campaign Term (utm_term, optional)

Campaign Content (utm_content, optional)

FAQ

UTM parameters are tags added to URLs that help you track where your traffic comes from. They include source, medium, campaign, term, and content.

utm_source identifies which platform sent the traffic (e.g., google, facebook, newsletter). It answers: where did this visitor come from?

utm_medium identifies the marketing channel type (e.g., cpc, organic, email, social). It answers: how did they get here?

Yes, in Google Analytics. Use consistent lowercase for all parameters to avoid splitting your data.